Completely understand the exhibition’s themes before undertaking the process of presenting it to the public: Each member of QA engages in extensive research on the museum or exhibition’s topic, refers to the curatorial staff for understanding the museum or exhibition, and visits similar museum installations for a critical assessment of their successes and failures.

Provide a unified intellectual and visual experience to the visitor: A museum or exhibit has its own inherent personality that is an outgrowth of its collections and educational goals. QA focuses first on the theme or idea that provides the main narrative thread for creating a unified experience for the visitor.

Create a layout that is cohesive and logical: QA engages in in-depth studies of the architectural and spatial constraints and opportunities that a site provides. The circulation and organization of exhibit furniture should allow visitors to grasp the topic immediately and guide them to choose the path that most clearly presents the exhibition’s argument.

Pay special attention to detail throughout the design process: Every aspect of the exhibition including the graphic and case design should enhance the objects displayed or advance the educational theme. The casework and display mounts must serve its functional purposes of stability, conservation, security, and ease of staff access.

Enhance the subtleties of interaction between the object and the viewer through thoughtful object placement: During installation the functioning of object inserts, mounts, or specific groupings get special scrutiny. QA aims to have a designer on-site for most of the installation process.